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Posted on September 29 2019

Orvis is continuing their commitment to bringing more women in fly fishing along with the development of women-specific gear, hosting clinics and travel with their 50/50 On The Water campaign and they recently kicked off a multi-stop film tour which might be coming to a place near you. 

From the Orvis presser...  "Outdoor retailer Orvis has launched a film tour as part of their 50/50 On the Water campaign aimed to inspire more women to get out on the water and discover the joys of fly fishing.

The family-friendly film tour features 90-plus minutes of storytelling, highlighting anglers and fisheries from around the world.  Films include Orvis’s latest 50/50 On the Water film, as well as stories of connection, recovery and conservation that take the audience from the Smith River to Glacier National Park to Greenland and French Polynesia.  Events and showings are hosted by retail and nonprofit partners and proceeds will be donated to the local nonprofit partner of their choice.  A full list of the films can be found on the Orvis blog.

The tour is part of the 50/50 On the Water movement, initiated by Orvis to inspire and celebrate women in the sport.  It includes women-specific gear development, education, adventure experiences, nonprofit partnerships and storytelling.

“This initiative is an industry-wide endeavor,” says Jackie Kutzer, one of the catalysts behind the 50/50 movement. “Brands across the industry came together to thoughtfully curate a collection of films that celebrate women and conservation within the sport. We wanted to make it easy for folks to create and host their own event. This will hopefully be the first of many women-centric events to keep building on our momentum of reaching gender parity in the world of fly fishing.”

I like the idea of this a lot and you might see us pop up at an upcoming film tour stop in South Carolina or North Carolina as my wife and daughter are excited to see what this is all about.

Visit the 50/50 On The Water website for more information and check out the included films and upcoming film tour dates on the Orvis Blog.

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