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Hardy Ultralite ASR Large Arbor Fly Reel Debuts in IFTD New Product Showcase

Posted on July 01 2016

hardyFrom Hardy:

Anglers can become more versatile with the new Hardy® Ultralite® ASR (Assisted Spool Release) large arbor fly reel debuting July in the IFTD New Product Showcase. Now it is faster and easier than ever to adapt to changing conditions. The Ultralight ASR’s spring-loaded cassette ejection system enables the angler to change fly line in seconds. The lightweight polycarbonate cassettes allow multiple lines to be carried on the water to adjust when the hatch tapers off and going deep is the only option.

The Ultralite ASR system features a fast, easy-to-use spool release that actively frees the spool at the turn of a knob. To replace the spool simply slide back in place and reverse the knob. No tools are required nor a flat working surface to control parts during the exchange. Cartridges on the spool are easily changed with just a flick of a switch with the replacement engaged with a simple push fit. Each cartridge can be clearly marked for line identification with the fly line ID system.

The heavily ported, lightweight reels are ideal for the challenges of multiple-situation fly fishing. The Model 4000 is rated for 4- and 5-weight line, measures 3.75 inches in diameter and weighs just 6.2 ounces. The body is constructed with 6061 bar stock aluminium for lightweight durability and the spool built from a high impact composite.

The 340-degree disc drag includes a multi-pad system with color-coded reference for easy tracking of the drag setting. The drag setting can be identified with a simple glance as the red dots on the drag knob clearly indicate a stronger drag and lighter drag settings are indicated by green. The drag can be configured from zero to maximum in just one turn of the knob.

Five models are offered from the 4000 to the 9000 rated for 9- to 11-weight line. In addition to multiple cartridges, the reel is packaged with a soft travel case. MSRP for the Ultralite ASR fly reel starts at 299.00.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc., a part of Newell Brands’ strong portfolio of well-known brands, is a leader in developing outdoor and active lifestyle products. Additional information can be found at www.purefishing.com.

About Newell Brands
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play. Additional information about Newell Brands is available on the company’s website, www.newellbrands.com.

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