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How Big is Our Market?

Posted on June 13 2018

Sportsmen spent more than $24 billion on hunting, shooting, and sportfishing equipment in 2017, according to new market size reports available from Southwick Associates. The 2017 Hunting & Shooting Equipment Retail Market Size Report and the 2017 Fishing Equipment Retail Market Size Report are now available and provide detailed retail dollar and unit estimates for more than 100 hunting, shooting, and sportfishing products.

“The 2017 business year brought many challenges with a changing business climate and continued retail shifts. These market size reports are key to strategic planning, helping businesses identify growth opportunities, and accurately plan products and investments,” said Nancy Bacon, Vice President of Southwick Associates.

The hunting and shooting market size report provides estimates for products in key categories including firearms, ammunition, optics, archery, accessories, and more. Detailed spending breakouts are included for many products, including caliber, type of action, and primary reason for purchase. The fishing market size report covers sales estimates for rods, reels, lures and baits, fishing line, terminal tackle, fishing electronics, fishing apparel, and more. Spending data is included for specific products in these categories, as well as the amount spent by various types of fishing, and other pertinent breakouts. Estimates are based on multiple sources, including excise tax and in-house data from Southwick Associates’ proprietary bi-monthly outdoor enthusiast surveys.

With unequaled experience researching and analyzing the hunting, shooting, and sportfishing markets, Southwick Associates continues to develop insights that help companies better understand the market, trends, and opportunities. For more information on Southwick’s market size reports, and other reports and research available to assist your business decisions, visit the Consumer Insights & Syndicated Studies section at

To purchase a report, or to discuss custom research opportunities, contact Nancy Bacon at Southwick Associates at

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