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L.L. Bean's Theme Park

Posted on June 06 2007

Sounds like L.L. Bean wants to borrow a page from Disney and turn their land in Freeport and near Casco Bay, Maine into a Wonderful World of Selling Stuff. Given that the company usually does this kind of thing tastefully, who’s gonna complain? “‘Cabela’s and Bass Pro have incorporated a lot of what maybe L.L. Bean will multiply into an entirely outside-the-store environment to try to make themselves a destination,’ said Bob Simonson, an analyst who covers Cabela’s Inc. for William Blair & Co.” On

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