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LIFESTRAW Launches New Personal Hydration Products

Posted on February 02 2018

From Lifestraw:

LifeStraw to deliver safe drinking water to one millionth child in Kenya this February
LAUSANNE, Switzerland (January 4, 2018) – LifeStraw®, a global leader in
developing innovative filtration and purification products for safe drinking water, will
introduce new products with lead reduction technology for outdoor pursuits and
adventures at Outdoor Retailer + Snow Show this month in Denver, booth #54081-UL.
All new products are specified to meet or exceed National Sanitation Foundation (NSF-
53) standards for lead reduction. Supported by consumer product purchases in the
United States, LifeStraw will reach an important milestone this February by delivering
clean drinking water to its one millionth child in a developing community. All products
are available at www.lifestraw.com and at specialty retailers.

Lead reduction technology will be featured in two in-line filtration products including
LifeStraw Play ($39.95), a 10-ounce, BPA-free filtration bottle specifically designed for
children and LifeStraw Go 2-Stage ($44.95), a 22-ounce filtration bottle available in five
colors. The technology will also be featured in the new four-liter Flex Gravity that is the
brand’s first gravity filter with lead reduction designed for groups in the outdoors and
communities affected by natural disasters. All lead filtration products feature LifeStraw’s
two-stage filtration system that removes 99.999999% of bacteria and 99.999% of
protozoa, while reducing chemicals and bad taste or odors.

“LifeStraw products are ideal for carrying in a backpack or stowing in a jacket pocket,”
said Alison Hill, managing director of LifeStraw. “LifeStraw’s innovation provides peace
of mind for consumers drinking from a local tap or outdoor devotees hydrating from a
backcountry river. By adding lead reduction technology to LifeStraw’s Play and Go
filtration bottles and introducing Flex Gravity, more consumers have access to clean
water on-demand, nearly anywhere.”

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