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Lund's Fly Shop, Wisconsin

Posted on December 02 2016

On the northern edge of the Driftless 

Lund’s opened its doors to the people of River Falls, Wisconsin in 1873. A. W. Lund Co. sold wooden carriages. As the town grew, the Lund family’s operation grew. In 1881, they opened a general store on Main Street that focused on hardware. The Kinnickinnic River ran behind the store and sometime in the 1970s, word began to spread about the quality of trout fishing on The Kinni. The hardware store added a flyfishing department with the intention of pulling a few bucks out of the trout-seeking, tweed-wearing visitors from the Twin Cities. Eventually the hardware store closed its doors.

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