Mike Moore to Lead Sales for Simms

Simms Fishing Products has hired Mike Moore to serve as the company’s vice president of global sales.

“As a lifelong angler and fly angler the last 25 years, I appreciate authentic brands that allow me to focus on the fishing and not my gear.  That is Simms, ” said Moore.  “I’ve known K.C. (Walsh) for years and have long admired his commitment to specialty distribution, made in the USA manufacturing and conservation of the wild places we all love to fish.   The opportunity to work with one of the most iconic brands in the angling business and the team K.C. has put together was just too good to pass up.”

Moore has an extensive background in sales management. He is a sales leader with a track record of driving exceptional revenue growth in hyper-competitive categories. Most recently Moore served over eight years at CamelBak, where he rose from Director of North American Sales to Vice President of Sales.  At CamelBak Mike was part of the executive team that drove corporate culture and crafted an updated strategic plan.  Moore also brings sales management experience from Thule, Lowe Alpine and Leisure Trends.

In addition to Moore’s sales expertise and boundless energy, Moore is a fanatical angler.  “I grew up on a bass pond in Massachusetts and spent my early years tormenting largemouth and panfish from ice-out until the first frost (and moved to tip-ups when the pond froze over).  From there I graduated to the Essex River and the Ipswich Bay where I spent summers chasing blues and stripers.  My move to Colorado introduced me to fly fishing and trout, with a special affinity for golden trout in Wyoming.  Now, 25 years later, I’ve fly fished from BC to Costa Rica to Tierra del Fuego.  I’m thrilled at the opportunity to marry my professional experience with my passion for angling.”

“Mike is a seasoned sales professional, a serious angler and a great guy,” said K. C. Walsh. “We’re delighted to have him join our executive team.”