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Moore's Law, Facebook, and Fly Rod Marketing

Posted on September 22 2008

Take Moore’s Law (computing power doubles every two years), apply it to photo search and ad personalization, and you have a rather scary picture of how marketers might use your kids’ Facebook pictures to sell them a fly rod — and everything else — in the not-to-distant future: “An oddly appealing woman is fly-fishing. She seems so familiar, like you know her from somewhere. The ad focuses in on the graphite rod she’s using, just like the one you were shopping for online last week but didn’t buy. You keep watching because the woman in the ad has such a nostalgic appeal to you. It’s almost as if she were a combination of three women you dated in college. And in truth, she is.” Eric Picard on

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