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Outlets Demand Different Strategy

Posted on May 06 2008

That’s ‘outlets’ as in ‘factory outlets,’ which have proliferated across the U.S. landscape to the point at which they now straddle Blue Ribbon trout streams. Tom Ross notes that he can’t quite get right with the notion of shoppers in breathable waders spotting trout from a pre-fab bridge in between sips of mocha latte in Silverthorne, Colorado. “For the uninitiated, allow me to explain. A gold-medal fishing stretch of the Blue River just below Dillon Reservoir flows right through the middle of the factory outlet stores in Silverthorne. I’ve always wanted to survey the anglers to see whether their spouses were shopping nearby.” In the Steamboat Pilot & Today.

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