Posted on August 12 2013
As someone that writes this website, and also keeps track of all the social media pages that are associated with T.F.M., I'm always watching how companies, skillfully or not, use marketing and advertising. To me, the best examples are more subliminal than the hard sell on anything. I'd rather see how something works or performs as opposed to being told (over and over) to buy something.
Recently BF Goodrich put together a group of outdoor athletes and gave each team the opportunity to tell their stories while doing the sport that they enjoy. Louis Cahill and Kent Kerwin of Gink & Gasoline were a part of this project and their episode, dubbed "Browns Rising", went live last week. This is a fun video to watch and I think Louis even broke out his Scott F2 for the day on the Owyhee River.
Check out Gink & Gasoline to read more on this video project and follow the rest of the Playground Earth Relay videos on the BF Goodrich website and YouTube page.
Recently BF Goodrich put together a group of outdoor athletes and gave each team the opportunity to tell their stories while doing the sport that they enjoy. Louis Cahill and Kent Kerwin of Gink & Gasoline were a part of this project and their episode, dubbed "Browns Rising", went live last week. This is a fun video to watch and I think Louis even broke out his Scott F2 for the day on the Owyhee River.
Check out Gink & Gasoline to read more on this video project and follow the rest of the Playground Earth Relay videos on the BF Goodrich website and YouTube page.
