My Cart


Riffle Releases New Mobile App To Help Fly Fishing Guides Be More Successful

Posted on July 07 2017

riffleFrom Riffle:

Riffle, a new mobile app for fly fishing guides and enthusiasts, today released its new app to
help fly fishing guides be more successful and make more money. Riffle’s new Trips feature
allows guides and clients to share photos of the trip from within the app, add the guide shop’s
logo to a photo for additional branding, and then allow the client to buy physical products, like
photo prints or cell phone cases, with just a few taps. When a client buys a product on Riffle, the
guide will receive a share of the revenue, ultimately earning more money. Participation is
completely free for guides.

“I’ve never met a fly fishing guide that didn’t put every ounce of their energy into giving their
clients a great experience on the water,” says Ian Sefferman, founder of Riffle. “Time is their
most precious resource — after all, there are only so many hours in a day to be guiding — so
we’ve made it our mission to help guides create a better experience and make more money in
the limited time they have with clients. Today, everyone brings their cell phones to the water, so
Trips gives guides the ability to add branding to those photos and make it easy for clients to
print those photos, remembering their experience forever.”

Riffle works to make guides more successful through four main ways:

● Be prepared: Riffle provides the easiest access to weather forecasts and water
conditions in one place. Perfect for a guide planning their day ahead.
● Remember the experience: Save and share photos between the guide and the client,
privately and publicly. Never forget the catch of a lifetime.
● Grow your brand: Brands need to stand out and grow their brand. What better way than
to ensure photos your clients will look at for years include your guide shop’s logo as a
● Make more money: Clients can turn photos on Riffle into physical products, like photo
prints, magnets, or cell phone cases. Every time a client buys a physical product, the
guide receives a portion of the proceeds.

Guides are excited about the prospect of creating an even better experience for their clients. As
one guide recently said in anticipation of the new Trips feature, “Riffle has the two best parts of
other apps I have used and now deleted. I can’t wait to see what else it can do for my guide

Contact Information:
Guides interested in learning more and signing up for free with Riffle can contact Ian Sefferman,
Founder of Riffle, at or by phone at 406-426-1337.

Related Links and/or Media:
Riffle Overview (including screenshots):
Riffle on the App Store:
Riffle Homepage:

About Riffle: Riffle is on a mission to help fly fishing guides be more successful through a
mobile app. Founded in 2016 by Ian Sefferman, Riffle has already been used by thousands of
guides and anglers from Yellowstone to Slovenia.

Join our Mailing List

Sign up to receive our Newsletter!

My Cart

Subtotal: $ 0.00

Your cart is currently empty.