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SIMMS First Fishing Company to Integrate Locally’s On-Site Tools

Posted on June 07 2016

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Simms Fishing Products recently announced its website (simmsfishing.com) will incorporate on-site tools powered by Locally. Based in New Orleans, LA, Locally helps online shoppers find and buy in stock in nearby stores through a platform of tools for brands and retailers.

Locally was launched in 2014 by a handful of outdoor specialty retailers with expertise in both local and online sales. They realized that there was a need for retailers to have a wider-reaching online presence, especially targeted to their potential local shoppers. In addition, there was also a need for online shoppers who enjoy conducting product research on the internet but prefer completing purchases in stores to be able to access local inventory using the internet.

In launching with Simms, Locally now powers the company’s Dealer Locator, highlighting the locations of approximately 550 specialty retailers in North America. Locally’s technology also allows participating retailers to show shoppers their available inventory at their store directly on the Simms Dealer Locator, using Locally’s simple, universal inventory sync process. Simms has already launched with this functionality, and plans on integrating Locally further by adding product availability feeds directly on its product pages via Locally’s Product Locator technology. Then, visitors would be able to locate gear in their area, reserve the gear for pick-up, or even transact and get the product delivered to their door.

“The Locally integration is all about helping the customer find product expertise that can only be found at specialty retail,” says Steve Bendzak, Simms’ VP of Sales.  “Our objective is to create brand awareness, provide access to product knowledge and drive traffic to specialty retailers where a lifelong relationship can be established.  The response to partnership with Locally from our authorized dealers has been rewarding and we anticipate significant participation.”

The Simms Dealer Locator is already live and the company is working with getting as large a percentage of its retailer base signed up in time for the ICAST-IFTD Show in July in Orlando. To see it live, visit https://www.simmsfishing.com/dealer-locator. Retailers are encouraged to visit simms.locally.com/retailers to sign up and get started.

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