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Southwick Associates Annual Market Reports Available

Posted on July 07 2016

southwick_logoFrom Southwick Associates:

For those outdoor businesses seeking the best intel available on the size and health of their specific market, Southwick Associates’ annual market size reports have become must-have information. The reports detail the amount of money spent by consumers on hunting, fishing and shooting equipment, as well as the number of units sold for a wide variety of products. Both the 2015 Hunting & Shooting Equipment Market Size Report and the 2015 Fishing Equipment Market Size Report are now available.

The hunting & shooting report examines key product categories including firearms, ammunition, optics, archery, hunting and shooting accessories and more. According to this year’s report, sportsmen spent more than $25 billion on equipment in 2015. The fishing report details sales for rods, reels, lures and baits, fishing line, terminal tackle, fishing electronics, fishing apparel and more. Spending data are provided for specific product categories, the amounts spent for various types of fishing and shooting activities, plus other breakouts.

Results are based on a proprietary, balanced survey of the U.S. general population, combined with excise tax and in-house data from Southwick Associates’ other research tools.

“Understanding the size and direction of key product niches, and how much consumers spend on particular products, are critical information elements needed by business owners and managers if they want to make wise investments,” says Rob Southwick, president of Southwick Associates. “In 2016, Southwick Associates has itself invested in new research techniques and data sources to bring businesses reliable insights into their markets.”

Southwick Associates is the leading market research and economics firm with a focus on the outdoor industry. In addition to their annual market size reports, the company also offers the following reports:
2015 Hunting and Shooting Participation and Equipment Purchases report. This report details key purchase information on different types of equipment including the consumer motivations for making a particular product purchase, the price paid, market share held by specific brands and the type of store (physical location as well as online) where specific products were bought.

2015 Fishing Participation and Equipment Purchases report details topline equipment purchases on sportfishing tackle and gear based on data reported throughout the year through Southwick Associates’ AnglerSurvey panels. Details are provided regarding sales by brand, sales by price point, and more.
The Southwick Media Monitor Report provides details on consumer consumption of outdoor media including television, magazines, radio and online outlets including frequency and amount of influence each has over making purchase decisions.

For more information on Southwick’s market size reports, prices and to view sample reports, click here. To purchase a report, contact Southwick Associates at or our sales representative, John DePalma with Brand Intelligent at

Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing, and outdoor recreation markets.  For more than 25 years, Southwick Associates has established a proven record for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers.  Aside from custom market research, Southwick Associates also provides syndicated participation, media consumption and equipment purchase tracking studies utilizing their proprietary sportsmen panels.

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