Posted on January 29 2014
Tenkara with Yvon Chouinard
Our founder took a couple days of his time to spend with an influential group of anglers this past summer, many of whom had never fly fished before. This group of women and their daughters were guests of Yvon and Patagonia to preview the new women’s line of fly fishing equipment. They had two priceless days with Yvon who introduced all of them to the nuance and simplicity of Tenkara. An excerpt from Jess McGlothlin:
“Of the dozen or so women on the trip, only three of us had fly fished before. And every single lady had multiple fish landed by the end of the trip, a fact we celebrated with a riverside dinner and drinks on the last night.
"Having the rare opportunity to talk one-on-one with Yvon about fishing, business and life in general has provided more inspiration than I have felt in long time. I am ready to move on, ready to pursue new projects, and overflowing with new ideas.”
Coming soon will be a company-wide push of Tenkara into the mainstream of our Patagonia Fly Fish line, exclusively at Patagonia retail stores and Patagonia.com.
Read the rest of Jess’s story on The Cleanest Line.
Photo: Jeremy Koreski