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Trident Fly Fishing is Looking for a General Manager

Posted on December 06 2016

Trident Fly Fishing, based in Windham, Maine, has announced their search for someone to fill a new general manager position.

Read more in the press release below.

Trident Fly Fishing is Looking for a General Manager

From Trident Fly Fishing:

Job Location:

Windham, Maine (just a short commute from Portland)

Company Profile:

Founded in 2012, Trident Fly Fishing has established itself as a leading e‐commerce retailer in the fly fishing industry. We are dedicated to providing an exceptional customer service experience for its customers and using new media and SEO to drive aggressive growth.

Trident is a multi‐channel retailer and sells products directly to consumers directly through our website as well as on, eBay, as well as through our retail store. The Company is operated by a small team, including the GM. Our company culture values a professional and responsible “work hard, play hard” mentality and a relentless passion for business growth.

For more information on Trident Fly Fishing, please visit us at

Job Description:

Trident Fly Fishing is seeking a General Manager assume a leadership role in the company and assist the CEO in managing day‐to‐day business operations. This position is ideal for individuals who are seeking a position in the outdoors industry and who thrive in a fast‐paced, entrepreneurial work environment. The GM position is demanding and provides an opportunity to learn about fly tackle from the inside‐out as well as develop business and retail skills.

A strong applicant would flourish in an entrepreneurial and retail setting, and will have exceptional problem solving skills as well as the ability to manage and tackle multiple projects simultaneously and independently. It is critical that the individual has an extreme attention to detail and is excited and interested by fly fishing gear.

The GM will be exposed to and will lead efforts in a wide variety of business functions including marketing, sales, operations, distribution and customer service. While the GM will work with the CEO daily and receive feedback and guidance, the CEO will rely on the GM to run many day‐to‐day activities independently.

On average, the GM position requires 50‐60 hours per week, but the right candidate will be willing to put the time in necessary to get the job done, including some nights and weekends. Some travel will also be required, particularly relating to fishing/outdoors events and trade shows.

Job Responsibilities:

The GM and the CEO will work together regularly to drive business growth and development. Together, they will manage all day‐to‐day business operations as well as higher level strategy and vision for the business.

The GM will spend approximately 75‐85% of their time on responsibilities that arise in the daily course of business, which includes customer service, sales, fulfillment, and managing inventory to things as trivial as a trip to the post office. The right candidate will be ready to roll up their sleeves and tackle the daily tasks of a small business.

The remaining 15‐25% of the GM’s time will be spent learning about fly tackle as well as higher level projects related to marketing/events, sales, content development, and industry relations. The role may be adapted to a particular candidate’s strengths; specific responsibilities include but are not limited to:


  • Recommending tackle via e‐mail and over the phone to meet the needs of customers traveling the world to fly fish.
  • Taking orders over the phone
  • Answering questions via live chat

Customer Service

  • Daily email communication with customers, including management of the company’s helpdesk
  • Daily phone communication with customers
  • Professionally and knowledgably representing the company at events

General Operations

  • Inventory forecasting and product/supply management
  • Warehouse management, including shipping and fulfillment
  • Return management


  • Developing marketing and website content and other promotional/advertising materials
  • Managing social media and brand messaging through a variety of platforms
  • Working with guides, industry influencers and other industry members to proactively expose Trident to a broader audience

Qualifications and Experience:

While the GM position is challenging and requires a passion for business and fly fishing, we do not expect candidates to have prior experience in every area listed above. The GM position is an opportunity to develop and learn new skills with the mentorship of seasoned entrepreneurs who have graduate business degrees from the world’s leading universities.

Other experience/requirements include but are not limited to:

  • Relevant work experience in an analytical or entrepreneurial role
  • A passion for gear and helping people achieve angling success
  • Strong attention to detail
  • Strong leadership skills and uncompromising ethics
  • Highly motivated self‐starter with an ability to roll up sleeves and “get stuff done”
  • Motivated by success in an entrepreneurial environment
  • Exceptional interpersonal and written communication skills
  • Strategic thinker and team player
  • Design, photo, and/or film experience is a plus, but not required

Application Instructions:

Please submit both a resume and cover letter to as soon as possible. All applicants will be reviewed by Trident Fly Fishing immediately and interviews will take place on a rolling basis.

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