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Video: Sports Illustrated's Swimsuit "Fly Fisher"

Posted on February 15 2011

You may (or may not) be surprised to know that Sports Illustrated‘s advertisers are no longer flocking to the annual swimsuit issue. SI’s response, apparently, is to hold the nose and dive deeper. The latest evidence comes in the form of the re-branding of its models as athletes, and, yes, fly fishers.

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