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Why CEOs Like Fly Fishing

Posted on April 19 2008

This article by USA Today‘s Del Jones dates from 2002, but its analysis of why corporate bigwigs lean toward fly fishing as their favorite sport is as valid as ever. “Charles Schwab fly-fishes, as does Martha Stewart, Bill Ford of Ford Motor, Meg Whitman of eBay, Phil Satre of Harrah’s Entertainment, banking mogul Hugh McColl, Carnival Cruise Lines’ Bob Dickinson, AOL Time Warner’s Ted Turner and Timberland’s Jeffrey Swartz. So do retired CEOs Don Kendall and Roger Enrico of PepsiCo, and Lew Platt of Hewlett-Packard, who has fished the Misty Fjords National Monument in Alaska.”

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