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Why Knot Fishing Taps Beau Thebault To Advise Brand & Marketing

Posted on December 08 2017

From Why Knot Fishing:

Why Knot Fishing is happy to announce that as of October 1st, Beau Thebault has been advising and assisting the company in its day-to-day Brand & Marketing Strategy, Activation, and Operations. Why Knot Co-founder, Joe Gugino, comments, “This move is to further define, articulate, and deliver brand value to our Why Knot community members and industry partners. Beau comes with a wealth of experience and a deep understanding of what Why Knot is and how to get to the next level. He has guided some half-dozen companies from start-up to sustained profitability over the last 15 years.”

Thebault joins Why Knot Fishing as Senior Brand & Marketing Advisor to help guide the company’s growth strategies. Beau adds, “I am excited to play a part in the future of Why Knot Fishing and look forward to distilling some truly unique strategies to deliver unparalleled value to our passionate community and brand partners.”

About Why Knot Fishing 

Why Knot Fishing is a global community of passionate and positive anglers bringing a set of values and purpose to fishing. Our community allows each angler to be part of something greater than themselves; promoting conservation, practicing catch & release, sharing knowledge, and passing on these values onto the next generation.

About Beau Thebault (pronounced BO TAY-bo)

Beau Thebault is a brand and marketing specialist (and life-long fly angler) who has developed game changing strategies and produced bottom line results for his clients and their businesses. His professional specialties include brand & marketing direction, strategy activation, start-ups, and organizational efficacy. More about Beau on LinkedIn here


Joe Gugino


Why Knot Fishing

(860) 402-5903

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