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YETI - My Old Man

Posted on June 05 2016

Father's Day is just a couple weeks away and a few days ago YETI turned the "My Old Man" micro website on with five stories that reach deep in what makes a father, the benefits of getting children outside, and passing on ideals or experiences to make a difference in the next generation of anglers and hunters.

I've said it before, but YETI is really impressing me with the videos that they have put support behind and producing over the past year or so.  Sure, it goes a long ways to building a brand but these five short films and micro site are a good example that it's certainly more than that as well.

Take part of your Sunday and visit the "My Old Man" website.  There is a lot to enjoy here.

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