From Outdoor Retailer:
Show organizers for Outdoor Retailer, the largest summer and winter outdoor gear, apparel, accessories and technology tradeshow, announced today that they will be extending their contracts with Salt Lake through Summer 2018. Both Winter and Summer Market shows have been in Salt Lake City since 1996.*
To ensure all options and concerns were considered regarding a potential move, Outdoor Retailer surveyed more than 6,000 specialty retailer attendees and exhibitors. Over two-thirds, an overwhelming majority, indicated their preference for keeping the show in Salt Lake City. The highest majority of the responses came from specialty retailers, which show organizers considered to be the most critical indicator.
When posing the question to Outdoor Retailer exhibiting brands regarding the future location, the Salt Palace Convention Center and Salt Lake, continue to be the favored location. The cost of doing business in Salt Lake for exhibiting brands is favorable in comparison to other considered locations and was