News On The Fly

Oh my. This is a totally adrenaline-filled teaser made by a French travel agency called Planet Fly Fishing. Featuring tarpon, bonefish, and permit, this footage focuses only on the action, and. . .

The post Video: Killer Video About Saltwater Fishing in Cuba appeared first on Orvis News.

Here's a wonderful story about a stray, pregnant dog called Magic. To give birth, she created a den in some shrubbery, but she knew she needed help. Hungry and cold, she entrusted her babies to the woman who had been feeding her by. . .

The post Video: Stray Leads Rescuers to Her Hidden Puppies appeared first on Orvis News.

Recent Trout Bum of the Week Tim Linehan of Troy, Montana, was 2013 Fly-Fishing Guide of the Year.

For more than twenty years, the Orvis Company has been recognizing excellence in sporting experiences through its Endorsed Lodges, Outfitters, and Guides (ELOG) program. The winners of this year’s awards will be. . .

The post Check out the Nominees for the 2014 Orvis Endorsed Awards! appeared first on Orvis News.

Michael Vick is now a New York Jet.
Photo via nypost.com

Last week, it was announced that Michael Vick had joined the New York Jets on a one-year, $5 million contract. Any time Vick's name is in the forefront of the public consciousness, his past becomes an. . .

The post Michael Vick is Back in the News, and Dog Lovers Aren’t Keeping Quiet appeared first on Orvis News.

The dates for Project Healing Waters Fly Fishing’s annual 2-Fly Tournament have been set for the weekend of April 26-27, 2014, at the Rose River Farm in Syria, VA.

Read more in the press release below.

On Monday, an interesting "dogumentary" appeared on Youtube, purporting to introduce a new brand "designed for you and your dog." It links to a part of the American Eagle Outfitters website called "American Beagle Outfitters," where there's. . .

The post Video: Introducing American Beagle Outfitters appeared first on Orvis News.

Written by: Pete Kutzer

It wasn't the permit he'd been looking for, but Pete will settle for a hard-charging jack.
Photo by Dave Yoder

My good friend Capt. Dave Yoder and I just spent a week fishing in the toughest tournament in the Keys: the March Merkin permit tournament out of Key West. After dealing with the frustrations with. . .

The post Photos: Big Pete Meets Big Jack appeared first on Orvis News.

From Nautilus:

Nautilus Reels today announced that professional angler and co-owner of Abaco Lodge and Bair’s Lodge in the Bahamas, Oliver White, has been added to the company’s pro staff.

“We are thrilled to have a conservationist and angler of Oliver’s caliber and renown join our team,” said Kristen Mustad, Nautilus’ president. “He is widely regarded as one of the young stars in our industry, and I predict that he will be a key player in widening the allure and appeal of fly fishing to the masses in the years to come. His knowledge and passion spans far beyond fly fishing and conservation. He is a sharp business man and world traveler. He is also one of those rare individuals who can genuinely connect with people of any age and any background.”

A frequent subject of media coverage, White, 34, has guided professionally for more than 10 years, and routinely fishes and leads clients on angling trips to Russia, Tierra del Fuego, Iceland, Montana, Louisiana, and Guyana, as well as other premier angling destinations. He was recently featured in

From AFFTA:

It’s not by coincidence that the most successful retailers in the fly fishing industry attend the annual industry trade show each and every year. These retailers have a “game plan” in mind while they’re at IFTD, take what they learn and apply it to their business. On Tuesday July 15, 2014 at 4pm (room TBD), Art Webb CEO of BCF will be the guest speaker at the Orange County Convention Center Orlando, Florida. Space will be limited to 50 attendees and requires a $75.00 deposit which will be FULLY REFUNDED if you attend the seminar. To reserve your space contact AFFTA’s membership director Callie Bassett callie@affta.com or call 406-522-1556. Space can also be reserved on-line here.

TITLE: 
Why They Buy.
The real truth about consumer buying psychology and behavior — and what to do about it.
DESCRIPTION:
In this two hour session, we will learn about the

From Southwick Associates:

How significant is social media when it comes to reaching outdoorsmen and women with product information? Which sites should be reviewed – which sites should be ignored? What are the top 15 magazines and television series that outdoorsmen and women like to read and watch? The results may surprise you. These data and others are now available through Southwick Associates’ Media Monitor – available for both hunt-shoot and angling markets.

The Southwick Media Monitor provides information, real data, which will enable you to make better and easier decisions when it comes to your marketing investment. The report details information on Facebook, Twitter, and You Tube along with percentages of types of products consumed. Media trends ? Yes, the report shows

From TU:

Trout Unlimited today announced its support for a new Environmental Protection Agency and Army Corps of Engineers draft rule outlining the jurisdiction of the Clean Water Act. Provisions in the rule would restore protections to the many of the nation’s wetlands, lakes and streams, including waters vital to trout, salmon and anglers.

“Today’s proposal speaks to the heart of the Clean Water Act—making rivers more fishable and swimmable,” said Chris Wood, president and CEO of Trout Unlimited.  “The waters affected by today’s proposal provide

"Brown Trout," ink and pain on Hand Dyed Thai Kozo Chiri paper.
by Michael Reimer

Editor’s note: Here's the latest installment of a new series on angling art. We'll try to post a new painting, drawing, or sculpture every Wednesday. If you have any suggestions for artists we might feature, let us know below.

A few years ago, on a cold winter Saturday in Eastern Pennsylvania, Michael Reimer was searching online for some fish art to decorate his office when he came across a. . .

The post Angling Art: Printings of Actual Fish with an Old Method appeared first on Orvis News.

We've all either a. been there, or b. done that. I know that I have certainly been guilty of sending the dog in to wake up my son when he doesn't get out of. . .

The post Video: Dogs Make the Best Alarm Clocks appeared first on Orvis News.

The Hendrickson hatch is prime time on the Battenkill for catching large brown trout on dry flies, and everyone around here gets excited when the first reddish bugs are spotted on the water. The Red Quill is a classic imitation of. . .

The post Video: How to Tie a Red Quill Dry Fly appeared first on Orvis News.

Four-year-old Harper and Lola the bulldog are inseperable.
Photo by Rebecca Leimbach, via shine.yahoo.com

Michigan photographer Rebecca Leimbach discovered a wonderful subject for her lens right in her own home: her four-year-old daughter, Harper, and the family's English Bulldog, Lola:

"The series began by accident," Harper's. . .

The post Wonderful Photos of Best Friends Harper and Lola appeared first on Orvis News.

Stefan Ågren of Frontsidefly posted a cool new video yesterday. Here's his description: . . .

The post Video: Delicious Swedish Fish appeared first on Orvis News.

The so-called “Water Rights Protection Act,” H.R. 3189, is bad news for the nation’s rivers, says the conservation group America Rivers. The bill “puts the interests of the oil and gas industry, corporate agriculture, and other private interests over the health of our rivers, fish and wildlife, and the millions of Americans who fish, boat, and enjoy river recreation.”

Read more in the press release below.

We posted about the inaugural issue of Dun—the first online magazine written by, edited by and for women—back in October, and now the first issue of 2014 is out. The magazine may be targeted at. . .

The post New Issue of <em>Dun</em> Magazine Online Now appeared first on Orvis News.

Don't let anyone tell you that Mister White is not a great fish to battle on a fly rod.
Photo via Wikipedia

Viewed by many trout anglers as a “trash fish,” the mountain whitefish has been unfairly maligned and is actually an excellent fly-rod quarry. Many a fly fisher has been disappointed to discover that the fish fighting on the end of his line is not a trout, but a native. . .

The post Fish Facts: Mountain Whitefish, a.k.a. “Mister White” appeared first on Orvis News.

Here's a short little video, from Orvis's Tyler Atkins and Chrissy Penn, about making the most out of. . .

The post Video: Spottail Love appeared first on Orvis News.

We have posted several times about Canine Companions for Independence (this one's my favorite), and today a reader pointed us to their wonderful Puppycam. You can watch a live video feed of a. . .

The post Check out the Canine Companions for Independence Puppy Cam! appeared first on Orvis News.

In a news conference today the U.S. Environmental Protection Agency and U.S. Army Corp of engineers jointly proposed a rule change that should help clarify protections provided by the Clean Water Act to isolated wetlands and intermittent and ephemeral streams.  As Trout Unlimited CEO Chris Wood noted in his blog post today, those protections were “all thrown into question in 2001 and 2006 when two Supreme Court rulings removed the protections of the law from these streams and bodies of water.”

Wood continues: “In fact, 80 percent of all streams are headwater streams.  They provide the flow for larger rivers; are important spawning and rearing habitat for young fish and bugs; and help to determine the quality of downstream habitat for fish.”

Written by: Dr. Bo Bergman, DVM

Dr. Bo Bergman offers advice for making the most of your visit to the vet.

[Editor's Note: Dr. Bo Bergman—a.k.a. "the Dogtor"—has graciously agreed to answer questions about dog health and care from Orvis Dogs readers and occasionally provide helpful tips, as well. If you have a question for the Dogtor, leave it in the comments section below. Click here to read his introductory post.]

Client communication is an important aspect of veterinary medicine. Our patients can’t speak for themselves, but the veterinarian-client-patient relationship should never be a one-way discussion. So maximize the. . .

The post Ask the Dogtor: 10 Questions Every Dog Owner Should Ask the Vet appeared first on Orvis News.

Written and photographed by: Andy Bennett

The Green River is an amazing fishery, but it can frustrate the best of us.
All photos by Andy Bennett

Recently, while fishing the Green River in Utah, I decided to ease my frustration and turn my camera to the rising fish, instead of failing miserably to fool them. The amazing water clarity and shallow depth. . .

The post Photos of the Day: The Magic of the Green appeared first on Orvis News.

Gina Krehbiel has saved hundreds of "unwanted" dogs.

Here's a wonderful story about a professional dog trainer in Denver who refuses to accept the notion that some dogs are just unadoptable. Gina Krehbiel operates Clearwater Dog Training, but eight years ago, she launched. . .

The post Hero Volunteers to Train Rescue Dogs So They Can Find Forever Homes appeared first on Orvis News.

Back in December, we featured a video from Lonely Osprey Productions in a Friday Fly-Fishing Film Festival, noting that the group was made up of sixteen-year-olds. They're back with a new video from. . .

The post Video: Young Guns on the Flats of Belize appeared first on Orvis News.

I'm sure we've all been following with horror as the realities of the giant mudslide north of Seattle become more apparent. Two sisters dealing with the loss of their beloved sister and the family homestead have. . .

The post Video: Dog Found Alive in Tragic Washington Mudslide appeared first on Orvis News.

Written by: Hannah Perkins

Chris Budro fights a difficult New Zealand brown in close quarters.
Photo by Hannah Perkins

We had been fishing hard for the past month, waking up early and getting home late. We spent the days staring into flowing water praying we would see some type of movement that was clearly different from a. . .

The post Photos: Hard Work Pays Off in New Zealand appeared first on Orvis News.

Beautiful shots of rising trout, macro insects, and big browns fill this film short of from Fly Fishing Adventures.

By Nick Hoover

In last month’s article, we talked about sharing content with your audience, and why that is important for brand growth. In order to share content, you must find content. This, in and of itself, can be a daunting task.

Through the years, I have experimented with several different online tools and have settled on a mixture of free and paid apps to run my content curation. My current workflow involves three different steps—content discovery, content sharing and content research.

1. Content Discovery—In order to find share-worthy content, you need

Swift Fly Rods offers program for anglers to build their own, or have the factory (or a master rod builder) do it for them

By Kirk Deeter

Consider it the fly-fishing equivalent of the “take-and-bake” pizza.  And, considering how the Papa Murphy’s down the road from me is raking in the cash, it’s probably worth watching.

Swift Performance Fly Fishing, a New Zealand-based manufacturer of some of  performance fiberglass rods has launched a program that lets anglers pick out what ingredients they want, and then go cook it up for themselves.  Sure, rod builders have always been able to order custom components and make their own creations.  And some companies, like Scott, offer

Fishpond, the maker of quality fly fishing soft goods and outdoor accessories, recently announced the creation of its new “brand ambassadors” team. Twelve diverse team members from around the country will help expand the brand’s reach, create content and engage the fishpond community.

“We’ve assembled an all star team of anglers, guides and conservationists to represent us,” said fishpond co-owner and designer John Le Coq. “Our ambassadors will be

In case you’ve been living under a rock or something for the past month or so, you should know that on February 28, the EPA set the wheels in motion under the Clean Water Act that could realistically put the kibosh on the Pebble Mine.  In other words, the fly fishing industry, as well as the natives, commercial fishermen, hunters and other interests who have fought in opposition to this mine may actually win this thing.  The government may indeed decide that a natural, self-sustaining resource is more valuable than a pit mine.  This would be one of the greatest conservation victories fly fishing has ever known.

Nobody did a better job of explaining what the ruling meant than Scott Willoughby of the Denver Post.

It isn’t over yet.  We still have