From Southwick Associates:
Did you know… Sportsmen spent $207 million on trail cameras in 2014? Or that the average modern sporting rifle sold for $1,260 in 2014? And that’s before adding optics, slings and other accessories. For outdoor companies looking to gain an advantage over their competition, such data is critical when conceptualizing and marketing products and services.
Southwick Associates’ Size of the Hunting, Shooting and Self-Defense Market Report is available to companies and organizations looking to gain that competitive edge, and is now offered in a single volume.
“Combining the data into a single volume makes the new market size report an easy-to-understand and essential source of information for companies seeking to track market trends, compare their performance versus the competition, and make better investment and growth decisions,” says Rob Southwick, president of Southwick Associates.
Included in the report for the first time is an analysis on the self-defense market, a key driver for today’s firearms, ammunition and shooting accessories manufacturers and retailers. Employing enhanced research methods, the report looks at the hunting, recreational shooting and self-defense markets by quantifying sales and identifying both the amount of money spent and number of units sold by product category and brand. Categories include firearms, ammunition, optics, firearm parts and accessories, apparel, hunting and shooting accessories and more.
Additional reports available from Southwick Associates include: